MasterCard Worldwide announced a three-year exclusive alliance in the
payments space with Next Jump Inc a next-generation e-commerce company, to
revolutionize the online shopping experience.
The strategic agreement will allow the companies to work together to harness
their combined assets in the payments technology, e-commerce and digital
marketing space to drive innovation for the industry and improve the
consumer experience. It will also give MasterCard access to Next Jump’s
extensive aggregated e-commerce network, human capital through its digital
technology engineers, and an agile development process to fuel innovation
and drive speed to market for relevant and desirable e-commerce solutions
that meet consumer demands.
“Our new alliance with Next Jump will allow MasterCard to make game-changing
advances in the online channel, which is ripe for innovation in a way that
allows consumers to have a simple, seamless, secure and valuable experience
wherever they are in the world and through whatever device they access the
Internet,” says Josh Peirez, Group Executive of Innovative Platforms,
MasterCard Worldwide. “The deal is a result of our approach to innovation
that is based on deep analysis of the landscape looking at areas of
opportunity and identifying leading technologies to help us best meet our
customers’ evolving needs.”
“MasterCard is an ideal match for Next Jump and we are looking forward to
partnering our unique, data-driven approach and technology with their
powerful network and insights,” says Charlie Kim, Founder and CEO of Next
Jump. “Next Jump has a unique model that benefits both merchants and
consumers. For merchants, Next Jump enables sales as a trusted partner – we
never compete with them. Our technology allows merchants to re-direct ad
spend towards better pricing <
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guaranteed sales. The merchant analytics from this model are incredibly
impressive, allowing merchants to step up or down their participation in the
program. For consumers, the best customers are rewarded with lower prices
and/or VIP access to newest, hard-to-get, sold out products. Consumers that
either spend more or have greater influence in getting others to shop – are
the best customers and are rewarded accordingly.”
