Author: Kjetil Torgrim Homme Date: To: Esther Schindler CC: exim-users Subject: Re: [exim] What would you tell the CIO in an "ABCs
ofEmail"overview?
On Mon, 2007-05-07 at 18:30 -0700, Esther Schindler wrote: > Thanks for the input. Good points... though I'm not sure how much
> detail I'll go into in "what's okay for direct marketing mail." As I
> compile the (mostly private) responses (for which I am _undyingly_
> grateful, and I owe each of you a beer), I'm discovering just how
> large and unwieldy this topic can get.
well, a minimum is "always require explicit opt-in from the customer".
even if you can get away with less legalistically speaking, it will
probably cause backlash from irate customers.
