[Exim] A problem with authentification

My probelm is that exim doesn't want to supply any kind of
authentification for users' MTA. Although I wrote these lines to my exim
config:
...
tls_advertise_hosts = *
auth_advertise_hosts = *
...

and these lines to Makefile
...
AUTH_CRAM_MD5=yes
AUTH_PLAINTEXT=yes
AUTH_SPA=yes
...

when I connect (telnet 127.0.0.1 25) to it, it just says
ehlo birdie
250-main.myhost.ru Hello localhost.localdomain [127.0.0.1]
250-SIZE 7340032
250-8BITMIME
250-PIPELINING
250-STARTTLS
250 HELP

how can I solve this problem?